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No one less than U.S. President Barack Obama himself once worked at Baskin-Robbins! This fast food chain is all about ice cream and with "31"flavors available there's a new flavor to discover each day of the month:

Originally, Baskin Robbins was two different companies. Becoming brother in-laws in 1942, Irvine Robbins and Burton Baskin were both entrepreneurs before founding Baskin Robbins: Irvine Robbins founded the Snowbird Ice Cream parlor in 1945 in Glendale, California and Burton Baskin founded the Burton’s Ice Cream Shop in 1946 in Pasadena, California.

As a teenager, Irvine Robbins worked in the ice cream shop owned by his father while Burton Baskin made ice cream for his fellow soldiers during World War II. When the war ended, he had the great idea to open up his own ice cream parlor.

WHEN 2 BECOME 1...

Happiness infographic baskinrobbins fastfoodTaking the advice from Irvin’s father, they started with two separate companies. The Snowbird Ice Cream parlor at the time already was serving up 21 different flavors, which was unique for the time. By 1948, there were already six branches operating from both companies.

As the number of shops steadily increased, Burton and Irvine decided that each store would need a manager and they needed to establish a set of general objectives. Even though the concept of franchising did not exist at this point of time, in retrospect they were the pioneers of the ice cream shop franchise. 

By 1940, more than 50 branches had opened in southern California and they opened their first dairy. This gave them the freedom to independently produce their ice cream, observe the complete process and develop new flavors.

In 1953, the two entrepreneurs decided to merge the two businesses together under the name Baskin-Robbins 31 Ice Cream. The 31 stands for the 31 flavors for each day of the month. They have been selling their products at the Los Angeles County Fair every year since 1954 and have been beating competitors to take home a Gold Medal for their ice cream every year as well.

Every Baskin-Robbins branch is part of the franchise, but product development and marketing is still in the hands of the managing directors. It is, therefore, possible for each branch to concentrate on their own location and the individual needs of their customers. This is one of the reasons for Baskin-Robbin’s worldwide success with 2800 shops in the USA alone and 5800 shops in 50 countries all over the world, but unfortunately they are very rare in Europe. So next time you travel to the U.S. you might want to get a taste of Baskin-Robbins ice cream and who knows - maybe you end up wanting to own youzr own franchise afterwards! In order to make this business become a reality you need a Green Card to live and work in the USA and be your own boss. If you haven't registered for the official U.S. Green Card Lottery yet you better hurry!

aboutBRSince 1945, Baskin-Robbins has continued to expand its selection and now boasts almost 1300 flavors. Baskin-Robbins creates flavors specifically geared towards the tastes of different countries like, for example, red-bean, green tea, lychee gold, blackcurrant, cantaloupe melon and pumpkin pie.  

In the 60s, having already over 400 branches in the USA, Baskin and Robbins decided to expand their company over international borders and to try their luck opening up shops in Australia, Saudi Arabia, Korea and Japan in the 70s.

Product diversity

Baskin-Robbins serves up a variety of ice cream flavors. A detailed list of all flavors can be found on their website. Furthermore, it is also now possible to purchase ice cream cakes which can be ordered and even designed by you online.

Cherry cherry logo

Today, the logo’s colors are pink and blue. The original colors, however, were brown and pink representing chocolate and cherries. The small multi-colored polka dots surrounding the logo stand for circus balloons and the happiness they spread. 

Official Name: Baskin-Robbins

Official Webpage: www.baskinrobbins.com

Founding year: the two companies in 1945 and 1946 and Baskin-Robbins after the merger in 1953

Founders: Irvine “Irv” Robbins and Burton “Burt” Baskin

First store: Glendale, California

Top sellers: Vanilla, Chocolate, Mint Chocolate Chip, Pralines `n Cream and Chocolate Chip

Slogan: “31 Flavors” 

Milestones:

  • 1953: Snowbird Ice Cream and Burton’s Ice Cream Shop merge into Baskin-Robbins
  • 1958: The flavor Baseball Nut was introduced after the Dodgers moved from New York to Los Angeles
  • 60s: The 400th branch was opened
  • 70s: The first international branches were opened in Japan, Australia, Korea and Saudi Arabia
  • 1967: Dunkin‘ Brands took over Baskin-Robbins
  • May 18, 2000: Set the Guinness World Record for the largest ice cream scoop pyramid in the world.
  • September 13, 2005: Set the Guinness World Record for the largest cup of ice cream in the world

Fun Facts:

  • Burt Baskin once met a man who told him that he must have been plumb nuts (crazy) to think up all of the different flavors. To which Burt answered, “Congratulations, you have just inspired the new flavor: Plum Nuts.”
  • A reporter during the height of Beatlemania asked Irvine Robbins about the flavor of ice cream he had thought up to honor the Beatles upcoming tour in the USA. Being caught off guard – there was no special flavor for the Beatles – his instinct replied, “Beatle Nut of course!” Within 5 days, Baskin-Robbins produced the Betel Nut flavor and sent it to stores across the country.
  • Sitting at home snacking on pralines brought back as a souvenir from a trip to New Orleans, Irvine and his wife came up with the brilliant idea to mix them with vanilla ice cream and caramel. This became the bestseller Pralines `n Cream. This flavor was such a hit that it quickly sold out throughout the country. People went as far as to start petitions and collected hundreds of signatures to bring the flavor back into production.
  • Ernie Robbins, Irvine‘s Father, advised the two entrepreneurs to open separate companies at first so that they could experience what it was like to run a business independently of each other.
  • Baskin-Robbins has set three world records. Its first world record was for the largest ice cream pyramid with 3,100 ice cream scoops and its second was for the heaviest cup of vanilla ice cream weighing 8,865 pounds. It set a third record when New York born branch manager Mitch Cohen filled 19 waffle cones in one minute. 

Famous Staff:

  • Julia Roberts, Taryn Manning, Chandra Wilson, the Yankees star Phil Hughes and even Barack Obama.

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