No one less than U.S. President Barack Obama himself once worked at Baskin-Robbins! This fast food chain is all about ice cream and with "31"flavors available there's a new flavor to discover each day of the month:
Originally, Baskin Robbins was two different companies. Becoming brother in-laws in 1942, Irvine Robbins and Burton Baskin were both entrepreneurs before founding Baskin Robbins: Irvine Robbins founded the Snowbird Ice Cream parlor in 1945 in Glendale, California and Burton Baskin founded the Burton’s Ice Cream Shop in 1946 in Pasadena, California.
As a teenager, Irvine Robbins worked in the ice cream shop owned by his father while Burton Baskin made ice cream for his fellow soldiers during World War II. When the war ended, he had the great idea to open up his own ice cream parlor.
Taking the advice from Irvin’s father, they started with two separate companies. The Snowbird Ice Cream parlor at the time already was serving up 21 different flavors, which was unique for the time. By 1948, there were already six branches operating from both companies.
As the number of shops steadily increased, Burton and Irvine decided that each store would need a manager and they needed to establish a set of general objectives. Even though the concept of franchising did not exist at this point of time, in retrospect they were the pioneers of the ice cream shop franchise.
By 1940, more than 50 branches had opened in southern California and they opened their first dairy. This gave them the freedom to independently produce their ice cream, observe the complete process and develop new flavors.
In 1953, the two entrepreneurs decided to merge the two businesses together under the name Baskin-Robbins 31 Ice Cream. The 31 stands for the 31 flavors for each day of the month. They have been selling their products at the Los Angeles County Fair every year since 1954 and have been beating competitors to take home a Gold Medal for their ice cream every year as well.
Every Baskin-Robbins branch is part of the franchise, but product development and marketing is still in the hands of the managing directors. It is, therefore, possible for each branch to concentrate on their own location and the individual needs of their customers. This is one of the reasons for Baskin-Robbin’s worldwide success with 2800 shops in the USA alone and 5800 shops in 50 countries all over the world, but unfortunately they are very rare in Europe. So next time you travel to the U.S. you might want to get a taste of Baskin-Robbins ice cream and who knows - maybe you end up wanting to own youzr own franchise afterwards! In order to make this business become a reality you need a Green Card to live and work in the USA and be your own boss. If you haven't registered for the official U.S. Green Card Lottery yet you better hurry!
Since 1945, Baskin-Robbins has continued to expand its selection and now boasts almost 1300 flavors. Baskin-Robbins creates flavors specifically geared towards the tastes of different countries like, for example, red-bean, green tea, lychee gold, blackcurrant, cantaloupe melon and pumpkin pie.
In the 60s, having already over 400 branches in the USA, Baskin and Robbins decided to expand their company over international borders and to try their luck opening up shops in Australia, Saudi Arabia, Korea and Japan in the 70s.
Baskin-Robbins serves up a variety of ice cream flavors. A detailed list of all flavors can be found on their website. Furthermore, it is also now possible to purchase ice cream cakes which can be ordered and even designed by you online.
Today, the logo’s colors are pink and blue. The original colors, however, were brown and pink representing chocolate and cherries. The small multi-colored polka dots surrounding the logo stand for circus balloons and the happiness they spread.
Official Name: Baskin-Robbins
Official Webpage: www.baskinrobbins.com
Founding year: the two companies in 1945 and 1946 and Baskin-Robbins after the merger in 1953
Founders: Irvine “Irv” Robbins and Burton “Burt” Baskin
First store: Glendale, California
Top sellers: Vanilla, Chocolate, Mint Chocolate Chip, Pralines `n Cream and Chocolate Chip
Slogan: “31 Flavors”