We can’t say it enough – we LOVE burgers! Because we love burgers so much, we don’t want to keep our favorites a secret from you! Johnny Rockets will convince any burger sceptic with their tasty variety of burgers and milkshakes as well as with their 50’s style atmosphere. In some branches, the employees even dance and sing!
Even as a child, Ronn Teitelbaum loved the old, charming, typical American diners and dreamed of someday opening one of his own. It took him, however, until adulthood to fulfill his childhood dream. Before he opened his first Johnny Rockets, Teitelbaum was busy operating and expanding his extremely successful high-quality design clothing business in Beverley Hills. It wasn’t until 1984, at the age of 48, when he sold his stores that he went into the fast-food business.
The first Johnny Rockets was opened by Ronn Teitelbaum on June 6th, 1986, on Melrose Avenue in Los Angeles. The name Johnny Rockets consists of two parts: Johnny stands for the American hero and pioneer Johnny Appleseed who explored the mid-west and cultivated apple orchards and Rocket was taken from the classic car Rocket 88 built in 1949. Despite opening his restaurant in the busy 80’s, Teitelbaum always had heart for the nostalgic, less “complicated” and “stressful” 50’s decade. That is why he decided to design his restaurant in a 50’s style. The first restaurant opened was sadly closed on October 26th,2015, but the nostalgia and typical charm of the 50’s lives on today in this restaurant chain. In every Johnny Rockets, you will find the classic red vinyl booths, the chrome-plated tables and the tiny jukebox on every table which will play you a song if you feed it a nickel. The quality and service at Johnny Rockets is also not skimped on. After your order is taken, your burger is freshly grilled to perfection right in front of your eyes!
The first Johnny Rockets served up all sorts of “typical American” food and drinks like apple pie, hamburgers and homemade milkshakes and sodas. The menu has since then expanded and today you can choose from 50 different meals and drinks, such as fries, sandwiches, salads, hot dogs, chocolate malts and much more. True to their quality standard, everything is always fresh and never frozen!
The first Johnny Rockets to open in a casino was in Reno, Nevada on May 18th, 1995. Only one year later, Johnny Rockets set sail on the “Royal Caribbean Cruise Lines’ Voyager of the Seas” and by October 18th, 1996, it had opened its 100th store. In the meanwhile, Johnny Rockets now serves up meals on 12 Royal Caribbean Cruise ships.
On May 30th, 2004, Johnny Rockets opened the doors to a new restaurant at the Cedar Point Amusement Park in Ohio and simultaneously celebrated its 100th store with a party lasting an entire month! Three years later, the chain opened-up store number 200 on May 21st, 2007 in Glendale, Arizona. Only 5 days later, the franchise was bought by Redzone Capital. The new owner then became Daniel Synder who is, among other things, the owner of the American football team the Washington Redskins. Teitelbaum stayed on the board of directors and was a creative consultant until the year 2000 when he died of a brain tumor. The franchise has changed hands since then and is now owned by the Sun Capital Partners Inc.
No matter where you are in the world, there is a good chance you can find a Johnny Rockets: By 1989, Johnny Rockets had already expanded across the globe into 26 different countries including Japan, Canada, Mexico, Germany, Egypt, Kuwait, Pakistan, Bahrain, Qatar, Saudi Arabia and many more. Under Synder, the chain continued to expand internationally and in 2008, Synder closed several contracts for new restaurants in the Philippines. And it didn’t stop there: stores were opened in Cyprus, Chile, Korea and China. Johnny Rockets celebrated its 25th anniversary on June 6th, 2011.
Johnny Rockets has made a trademark out of drawing smiley faces on the paper plates they serve to customers. It is possible to draw more than just smiley faces with ketchup, though. The artist Cynthia Kostylo demonstrates this talent at new store openings and large events. To see her at work, watch this video:
Those who want to work at Johnny Rockets must have a passion for singing and dancing. Singing into ketchup bottles, strumming straws, clapping and dancing is all part of the routine. Employees in the Philippines sing and dance every 15 minutes and even have their very own in-house choreograph. Not only the employees are required to sing and dance. After the CEO John Fuller participated on the show “Undercover Boss” and needed hours to learn dance moves, cook, and serve tables, he made it a must that managers go through a training program to learn these things too.
In 2008, the former NFL player and Super Bowl Quarterback champion Joe Theismann was hired to be a member of the board of directors. His support compliments his love of Johnny Rockets’ burgers and the franchise’s 50’s atmosphere. Football and burgers – you can’t get more American than that!
While it is great to experience a little of America all around the world, nothing is better than experiencing America right in the USA! If you are feeling that you will never get your fill of burger and shakes, then make sure to apply for the Green Card Lottery DV-19! A Green Card will be your one-way non-stop ticket to all things America!
Official name: Johnny Rockets
Official website: www.johnnyrockets.com
Founder: Ronn Teitelbaum
First store: Melrose Avenue, Los Angeles, California
Bestsellers: “The Original” Hamburger, “Original” Shakes, Philly Cheesesteak
Slogans: “Where the good times roll”, “The Original Hamburger”